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<p class=MsoNormal><span style='font-size:12.0pt'>&nbsp;</span><o:p></o:p></p>

<p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Cambria","serif";
color:#00B0F0'>3rd Asian Conference on Microinsurance</span></b><o:p></o:p></p>

<p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Cambria","serif";
color:#00B0F0'>22-23 July 2009, Beijing, China</span></b><o:p></o:p></p>

<p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Cambria","serif";
color:#00B0F0'>Theme: Microinsurance as an Attractive Growth Strategy in the
Changing Economic Landscape</span></b><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Cambria","serif"'>&nbsp;</span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:12.0pt'>Microinsurance
has&nbsp;been&nbsp;generating increasing interest and momentum here in Asia,
with Asia now taking a significant leading position in pushing Microinsurance.
In recognition of this immense market opportunity, a number of commercial
insurers have entered this space globally, forming partnerships with large
distributors to meet the strong demand.</span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:12.0pt'>&nbsp;</span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:12.0pt'>Asia Insurance Review is
therefore pleased to bring the 3rd Asian Conference on Microinsurance to
Beijing, China, the most populous country in the world now with its 1.3 billion
people, to look at challenges and opportunities in the important role that
Microinsurance plays, not only for this market, but across Asia. Whilst China's
remarkable economic growth in recent years has helped millions of Chinese out
of poverty, the challenges still remain massive to ensure that risks are
covered. The Chinese government is therefore&nbsp;focusing on&nbsp;pushing
microinsurance and microfinance to the masses - in 2007 alone, China invested
more than 2.7 billion yuan in subsidies for such development in rural areas,
making China a very relevant venue for this year's conference.</span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:12.0pt'>&nbsp;</span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:12.0pt'>This year's theme
&quot;Microinsurance as an Attractive Growth Strategy in the Changing Economic
Landscape&quot; will look at how Asia as a whole has embraced microinsurance
and how the various markets are pushing microinsurance&nbsp;- the programme
will look at policy reforms, key&nbsp;challenges, and how to support
microinsurance in the current challenging financial landscape. Aside from
looking at underwriting and claims issues, the programme is designed to
evaluate key success strategies, initiatives in product innovation, marketing
microinsurance and distribution channels as well as looking at microinsurance
as a growth strategy for the insurance industry, and to look for opportunities
amidst the current changing economic landscape. </span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:12.0pt'>&nbsp;</span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:12.0pt'>The event will bring together
experts including representatives from international organisations, NGOs,
development-aid agencies, insurance and reinsurance companies, academics,
policymakers and regulators. Opportunities abound in the world of
microinsurance - there is a dire need to heighten the awareness of
microinsurance in helping to fill the needs of the masses in rural populations
and the insurance industry plays a massive and significant role. </span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Cambria","serif"'>&nbsp;</span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:12.0pt'>&nbsp;</span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:12.0pt'>&nbsp;</span><o:p></o:p></p>

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<p class=MsoNormal><span style='font-size:12.0pt'>Best Regards,</span><span
style='font-size:14.0pt;font-family:"Cambria","serif"'><br>
</span><b><i><span style='font-size:14.0pt;font-family:"Comic Sans MS"'>Alda
Yeo</span></i></b><b><i><span style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>
<br>
</span></i></b><span style='font-size:12.0pt'>Assistant Manager (Business
Development) </span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:12.0pt'>Asia Insurance Review &amp;
MiddleEast Insurance Review<span style='color:green'>&nbsp;&nbsp; </span><br>
69 Amoy Street, Singapore 069888 <br>
DID: (65) 6372 3198/ Main: (65) 6224 5583<br>
Fax: (65) 6224 1091 <br>
Website: <a href="http://www.asiainsurancereview.com/"><span style='color:purple'>www.asiainsurancereview.com</span></a>
&amp; <a href="http://www.meinsurancereview.com/"><span style='color:purple'>www.meinsurancereview.com</span></a></span><o:p></o:p></p>

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<p class=MsoNormal><span style='font-size:12.0pt'>&nbsp;</span><o:p></o:p></p>

<p> <o:p></o:p></p>

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